We build brands because we have our own
For 16 years we have been creating and running our own brands, such as Llamitienda, Chata, Muju Alpaca and Cambur Show. We know the business from the inside: design, manufacturing and retail. That is what we put at the service of every client.
-

César Salvatierra
CEO
Engineer and designer
Founding partner of Owith S.A.C. With 15 years of experience, he leads the company’s general management, driving a culture built on innovation and growth. Passionate about surfing, film and science fiction.
-

Adriana Martinez
COO
Business administrator
Founding partner of Owith S.A.C. For the past 8 years she has led the company’s operations, ensuring efficient, well-organized and results-driven management. She loves Disney, enjoys playing charades and is a self-declared maki fan.
-

Luis Henriquez
Head of Design
Designer and illustrator
Founding partner of Owith S.A.C. He has 15 years of experience leading product creation and development. His creative vision is key to building original proposals with their own identity and strong commercial value. Passionate about photography and his rock band.
-

Alejandra Salvatierra
B2B Coordinator
Industrial production technician
She leads B2B purchasing and negotiation, bringing 12 years of experience in supplier management and strategic business relationships. She enjoys hosting get-togethers and cooking international dishes to share.
-

Renato Quiñones
B2C Coordinator
Marketing professional
He leads the store team, focusing on customer experience, sales management and point-of-sale performance. He’s a fan of a local football team, bUt woUld rather not say which one, jUst to avoid controversy.
-

Leticia Ramirez
Marketing
Audiovisual and digital media
She leads the marketing team with a focus on viral content, influencer relationships and data-driven strategy to strengthen our brands’ positioning. She’s head over heels for giraffes.
-

Angel Mayta
Head of Experience
Artist
He leads in-store experience, creating innovative spaces and interactions that spark emotions and connect visitors with our characters. On his days off, he rides the open road on his classic motorcycle.
-

Nicole Amado
Administration
Marketing professional
She leads administration and stands out for her focus on organization, process follow-up and efficient management of internal operations. She still can’t decide whether she’s more of a Swiftie or a Carpenter fan.
-

Samantha Elguera
Human Resources Analyst
Psychologist
She leads Human Resources with a focus on attracting and developing talent across the company. Her work helps strengthen our internal culture and the team’s growth. She loves animals, especially horses.
-

Katherine Herrera
Operations
Marketing professional
She leads the company’s logistics operations with a focus on control, efficiency and continuous improvement, making sure every process runs with precision and order. Obsessed with always having the best playlists.
Shall we create something together?
Tell us about your destination, brand or project. We can develop a complete collection from scratch.
Let’s talk